Published - Apr 18 2012 01:01AM EST
Michael David Quinn, RR.com Original
The Frito Bandito
In 1967, advertisers for Fritos Corn Chips came up with a unique way to sell the famous dip scooper-upper: racism. The mustachioed and sombreroed Frito Bandito was the animated embodiment of Mexican stereotypes, right down to the sing-song accent provided by voice-over legend Mel Blanc. Disapproval from Latino groups was swift, loud and ultimately effective -- the Bandito disappeared a scant four years after his debut.
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