Well, if you are in the marketing business the Super Bowl is basically your, well, “Super Bowl.” If you can manage to get one of your ideas to show during a commercial break in the big game, then you can call yourself a champion. Doritos takes that one step further and allows any one of us, marketing gurus or not, to be crowned the winner. For the past few years Doritos has sponsored a contest asking people to create their own Doritos commercial. The pool gets narrowed down to five finalists -who all win a large chunk of change- and then two are picked as winners, one by public vote and one by the Doritos team. The lucky winner of the public vote this year could win $1 million dollars and a chance to work with Michael Bay on Transformers 4 if his/her spot is picked first on the USA Today AdMeter. As we gear up for this year's contest, let's take a look at the past winners.
The Man Trap, Doritos Super Bowl Spot (2008)
I'm not a big fan of this one. I think it would have been funnier if the guy sets up the mousetrap, sits in the chair and finishes off the whole bag while he was waiting for the mouse. Then, he eyes up the chip he put in the trap and goes over to it, carefully tries to extract it, and WHAM!