While every year millions of people watch the Super Bowl, millions more are just tuning in for the commercials. In fact the big game is really the only time people don't reach for the remote during a commercial break. With Super Bowl XLVII set to air this Sunday, here's a look back at the last decade’s most memorable and imaginative Super Bowl ads.
That's Gotta Hurt – Pepsi Max (2012)
From Justin Timberlake to Cindy Crawford, Pepsi has had no shortage of celebrities in their ads, but in 2012 the company's commercial for Pepsi Max relied purely on humor to gets its message across. In this case it was that men can take anything, but the taste of diet cola ... and maybe a bowling ball to the head -seriously that one looks like it had to hurt.
Disguise the Ride – Chevy (2011)
The genius of this ad was how unassuming it looked to start. Designed to come across like one of those clich'e used-car commercials with some dealer promoting his latest sale, it quickly transforms into something different when the car as the center of the ad is revealed to be Bumblebee from the Transformers franchise. Now while normally Bumblebee doesn't hurt humans, you can't blame him for being ticked over getting clocked repeatedly by a costumed mascot. The fox had it coming!
While the Go Daddy girls have had the sexy Super Bowl ad market cornered for years, Motorola got in the game in a big way courtesy of then "it" girl Megan Fox in a bubble bath. However, just as Fox's film career would eventually fizzle, so did the phone in the commercial that eventually got overshadowed by the now more popular Droid. Still most guys would tell you they certainly weren't paying attention to the phone